Rational Traditionalists, (54% of pre-boomers)

Extroverted Traditionalists, (26% of pre-boomers)

Cosmopolitan Modernists, (20% of pre-boomers)

Autonomous Rebels, (25% of boomers)

Anxious Communitarians, (20% of boomers)

Connected Enthusiasts, (14% of boomers)

Disengaged Darwinists, (41% of boomers)

Aimless Dependents, (27% of post-boomers)

Thrill-seeking Materialists, (25% of post-boomers)

New Aquarians, (13% of post-boomers)

Autonomous Post-materialists, (20% of post-boomers)

Social Hedonists, (15% of post-boomers)